Cherry Creek Dodge

    In a recent survey conducted by Consumer Reports, 8 out of 10 consumers say that the one factor that separates a great car dealership from an average one is customer service. And not just offering a cup of coffee. What consumers these days want -- savvy as they are -- is the same car, at the same price as what is listed on the internet. As the majority of car purchasers now look almost exclusively at the car dealerships internet sales before stepping on the lot, they come informed, and prepared for the typical bait and hook. And yet with more dealerships catering to these consumer internet mavens, the high pressure sales tactics are becoming more and more challenging for car dealerships.
    However, the nature of the car market these days has also presented opportunity where previously it was absent. And nowhere is this more obvious than at Cherry Creek Dodge. On the cutting edge of not just customer service, but social networking, this dealerships treats it's customers better than most people treat their Facebook friends. From the very first customer inquiry, this dealership sends out a customized questionnaire to all of it?s prospective customers.
    Asking not just what color the customer prefers, or what make and model, Cheery Creek dodge aims to get at the heart of the matter by asking, "What is it that defines a positive car buying experience for you?" and "What are some past negative car purchasing experiences that you wish to avoid?" The intent of these questions for this dealership? Not just to say that they are different, but to prove it. According to the innovative management at this dealership, if they know what went wrong in the past for the car buying customer, they can be sure not to repeat it in the future.
    But it doesn't stop there. This dealership, unlike many others, encourages it's customers to give feedback -- good or bad. In a consumer driven forum, Cherry Creek Dodge promotes customer discussion, dealer ratings, and even customer suggestions. Again taking the car buying experience to a new level this Denver based car dealership contends that in this consumer driven world, the only way to improve is, first and foremost, to listen to the customer.





    Didn't car buying used to be fun? While the idea of flying down the road in a hot new set of wheels used to conjure up thoughts of excitement and fascination, these days, with more people counting every penny and foregoing their four dollar lattes for a cup of the instant joe, considering plunking down several thousand dollars for a new ride sounds about as exciting as a trip to the dentist. And making matters even worse, typical car dealerships don't seem to comprehend how strapped people are, or how overwhelming signing up for that mortgage sized car payment can be. In fact, the desperation most consumers feel is also shared by the typical car salesman feeling the pinch and hungry for the sale. And this situation has led many worried consumers to put off buying a new car at least 1-2 years longer than in previous decades, as reported by Consumer's Digest.
    Yet no one seems to have told Cherry Creek Dodge this. In fact, their customer retention rate has never been better. With a mission to always put customers before dollars, this Denver based dealership encourages customers to slow down, take their time, and think about what they really want before jumping into that new car. With customer surveys, a consumer driven forum, and even third party dealer reviews, Cherry Creek Dodge, acts like an open book in the usually closeted world of auto sales.
    And why, you ask? Well according to the management at this dealership, pleasing the customers first simply leads to more sales -- not the other way around. To make sure they follow through on this promise, they regularly track their retention rate. Should their loyal customers begin to stray, they go back to customer service, and start asking questions. What can be improved? What are we not providing our customers? How can we better understand the needs of the typical car buyer?
    What becomes of these questions? For one thing, a happier customer. And as far as the staff at Cherry Creek Dodge is concerned, that is what makes a great car dealership.


The Importance of Allowing the Customer to Choose

    "Come in right now," "Can you get here today?" "The deal is only good this week." Surely, you've all heard these pressured messages when considering purchasing a new car. As you contemplate important factors such as, gas mileage, safety, reliability, and resale value, the insistent salesman attempts to force your decision -- right now. And the more he does, the harder it is to actually make a sound decision, and the more you feel as though you are being taken advantage of.
    However, as simple as this concept may seem to you -- the buyer -- it is all too frequently missed by the guy across the desk who is just hungry for a sale. For this type of salesman, the problem lies largely in the fact that, for the moment, he is focusing not on developing a trusting customer relationship, but instead, on just making the sale. It is also at this point that he has lost sight of the fact that the two are one in the same. For without allowing the customer the right to make his decision in his own way, and on his time, not only will the groundwork for a loyal customer be missed, but, quite frankly, the sale is simply less likely to happen.
    What is the reason for this? For one thing, in healthy relationships, and let's consider the salesman-customer relationship healthy, people need autonomy. Autonomy paves the way for a person to say what he/she needs. And further, autonomy also allows for these needs to be met. In the pressured car buying experience so typical these days, the customer simply stops thinking for himself as the insistence of the salesman takes over. And what happens then? The result is called "buyers remorse," and also the reason for the "no cooling off period" law. This is the perfect example of a short sighted salesman who is willing to sacrifice the relationship with the customer -- and potential referrals from him -- for the immediate reward of the sale.
    In a different scenario, the customer is given the right to say what he wants, and to choose -- even if it means choosing not to buy the car. But here, the customer-salesman relationship stays intact, and this is person who leaves happy and is likely to refer friends and family back to the understanding salesman. And although the salesman may miss the sale that day, the numbers work out to his advantage. Over time, the number of referrals and positive reputation well covers any losses in immediate sales. And best of all, the customer back just come back.
   




    In the world of auto sales, the concept of establishing trust with the customer all too frequently escapes the awareness of the hungry salesman who, looking at the person sitting across the desk form him, sees only dollar signs. Unfortunately, more often than not in a situation like this, neither party wins. Inevitably, without feeling as though he/she can trust the salesman, the customer who perhaps gets "pushed into a deal" becomes resentful and angry at his/her once friendly salesman. Surely, this is not the person who is likely to refer any friends or family back to the salesman, and in that case, the salesman loses too.
    However, is this any way to conduct business -- focus on the short term payoff, and ignore the long term relationship? Most savvy business owners would say no. And maybe more powerfully, any marketing consultant worth his weight in pounds would also shake his head at this approach.
    So given these circumstances, just what does it take to establish trust with the customer? Well it comes down to a few simple steps that if practiced regularly, provide powerful results. So here is a look at the steps to establishing trust with the customer.

    Step One: Listen fully
        All too often, salesman cuts the customer off, mid sentence, focusing only on directing him toward buying a car, and forget entirely that the customer is, after all, a person. And people like to be listened to, heard, and understood. So in order to really hear the customer, the salesman must start with listening, fully, to every word the customer says. It is all important, and some people need more time to process information before they are ready to make a decision.

    Step Two: Reflect back to the customer
        To be sure that the customer knows he/she is really being listened to, the salesman must paraphrase back to him/her what is said. While it is not necessary to repeat every word that comes out of the customer?s mouth, the salesman should respond back to customer the basic content and feeling of his/her message. This means capturing not just what the customer says, but how he feels about what is said. In this way, the person looking to buy a car will not only feels as though the salesman has heard him, but also understood him.

    Step Three: Validate the customer's position
        Regardless of how the salesman feels about what the customer is conveying, or feeling, no trust can exist without a feeling of validation about these thoughts and feelings. Again, too often, the anxious salesman will render an opinion about what the customer says or feels -- "oh, you shouldn't feel that way" -- while eliminating any chance that the customer will feel as though his position is important to the salesman. Yet when the salesman does validate the customer's sentiments -- "I can see how you would feel like that" -- the customer feels as if his opinions matter to the salesman.
By taking the steps outlined above, the salesman can begin the process of building trust with the customer. Trust, that will hopefully lead to a lasting relationship, where the customer is happy to refer friends and family to the salesman, and the salesman not only make the sale today, but for years to come.




    In the world of auto sales, the concept of establishing trust with the customer all too frequently escapes the awareness of the hungry salesman who, looking at the person sitting across the desk form him, sees only dollar signs. Unfortunately, more often than not in a situation like this, neither party wins. Inevitably, without feeling as though he/she can trust the salesman, the customer who perhaps gets ?pushed into a deal? becomes resentful and angry at his/her once friendly salesman. Surely, this is not the person who is likely to refer any friends or family back to the salesman, and in that case, the salesman loses too.
    However, is this any way to conduct business -- focus on the short term payoff, and ignore the long term relationship? Most savvy business owners would say no. And maybe more powerfully, any marketing consultant worth his weight in pounds would also shake his head at this approach.
    So given these circumstances, just what does it take to establish trust with the customer? Well it comes down to a few simple steps that if practiced regularly, provide powerful results. So here is a look at the steps to establishing trust with the customer.

    Step One: Listen fully
        All too often, salesman cuts the customer off, mid sentence, focusing only on directing him toward buying a car, and forget entirely that the customer is, after all, a person. And people like to be listened to, heard, and understood. So in order to really hear the customer, the salesman must start with listening, fully, to every word the customer says. It is all important, and some people need more time to process information before they are ready to make a decision.

    Step Two: Reflect back to the customer
        To be sure that the customer knows he/she is really being listened to, the salesman must paraphrase back to him/her what is said. While it is not necessary to repeat every word that comes out of the customer?s mouth, the salesman should respond back to customer the basic content and feeling of his/her message. This means capturing not just what the customer says, but how he feels about what is said. In this way, the person looking to buy a car will not only feels as though the salesman has heard him, but also understood him.

    Step Three: Validate the customer?s position
        Regardless of how the salesman feels about what the customer is conveying, or feeling, no trust can exist without a feeling of validation about these thoughts and feelings. Again, too often, the anxious salesman will render an opinion about what the customer says or feels -- ?oh, you shouldn't feel that way? -- while eliminating any chance that the customer will feel as though his position is important to the salesman. Yet when the salesman does validate the customer?s sentiments -- ?I can see how you would feel like that? -- the customer feels as if his opinions matter to the salesman.
By taking the steps outlined above, the salesman can begin the process of building trust with the customer. Trust, that will hopefully lead to a lasting relationship, where the customer is happy to refer friends and family to the salesman, and the salesman not only make the sale today, but for years to come.




    There can be many strategies to saving money when purchasing a car. A cursory look at consumer reports will give you an idea of a car?s reliability, performance and resale value. This will ensure that the car you do buy will hold up to your expectations. In order to save money on your new vehicle, you can then also look up the car?s true value, using Kelly blue book, or even visit dealer reports to find out just what the dealer paid for the car. Certainly these strategies will help ease the often nerve-racking decision making process at the dealership, however, they may not be enough to keep the ever-lurking buyer?s remorse at bay.
    For this, a separate strategy may be needed. Because even if you know what the car is really worth, and how it is rated by other customers, you may still be at the mercy of your excitement, and spend more than you want to. For some people, this can even mean financial crisis as they agree to payments they can never afford. And there is nothing worse than having to say goodbye to the car you so happily drove off with when the repo man comes.
    So how do you prevent this? Just what does it take to avoid regretting the new car purchase? Well, more than any of the facts about the car, you have to know one very important fact about yourself. That is, how much can you really afford?
    Try this strategy -- before heading out the door to the dealership, or even reading reviews, sit down and budget. How much can you allocate to car payments? Once you?ve factored in gas, oil changes, repair bills, and insurance, decide what you can reasonably afford to pay. Avoid becoming overly excited and stretching the numbers. Instead, choose a number that leaves you some leeway. After all, if your car payment doesn?t break you, it is much easier to enjoy it.
    Now that you have this number set, you are ready to choose the total number that you are willing to pay for your next car. After reading the reviews, and the dealer price, this should be pretty easy. But first, you will have to choose what options you want on the car, and then compare the price to similarly equipped vehicles.
    Once you have both the payment you are ready to make and the total price you are willing to pay, you are ready to hit the road to your nearest dealership, and find out if they have just what you are looking for. And remember, if they don?t have what you are looking for, you can always walk away. To be sure, if there is one way to prevent buyer?s remorse, it is to be patient, and take your time.


R/T is Back as Dodge Unleashes Five New Performance Models at the Chicago Auto Show
Chicago , Feb 9, 2011 -
From minivans to muscle cars, the Dodge brand introduced an entire lineup of new R/T performance models at the Chicago Auto Show today.
Whether it?s a Charger, Challenger, Journey, Durango or the Grand Caravan, Dodge now offers R/T models that deliver power, performance and modern technology that combine to create the heart and soul of each vehicle.
?We have customers who love cars, who love the thrill of driving, but can only afford one car,? said Ralph Gilles, President and CEO, Dodge Brand ? Chrysler Group LLC. Our Dodge R/T models give buyers the chance to stoke their love of driving while still taking care of their families and responsibilities. Driving these R/T models will absolutely leave a smile on their face.?
The Road & Track name has been the performance moniker for Dodge since the muscle car era of the 1960s, and the brand is delving into its rich heritage to pave the way for the future.
?We?re going back to our roots, when Dodge R/T meant a higher level of dynamic capability,? Gilles added. ?In addition to exterior design cues and sporty interiors, every Dodge R/T vehicle will have unique handling characteristics, high-tech, high-performing engines, special exhaust tuning, a sport-tuned suspension and performance tires that grip the road. These Dodge R/Ts have definitely earned their stripes.?
ALL-NEW 2011 CHARGER R/T  THE DODGE BRAND'S WORLD-CLASS PERFORMANCE FLAGSHIP SEDAN WITH POWER, PRECISION AND AN ICONIC SOUL
With its iconic character, contemporary fastback four-door coupe proportions, 370 best- in-class horsepower, world-class performance, craftsmanship and refinement, and state-of-the-art connectivity features, the all-new 2011 Charger R/T is the Dodge brand?s flagship, and it proudly delivers premium, world-class E-segment sedan precision at an incredible value.
The efficient and aerodynamic exterior of the 2011 Dodge Charger R/T is heavily inspired by the classic second-generation Charger from the late 1960s, featuring a design that is sure to strike the emotional chords of Dodge performance enthusiasts of all generations. With its sinister ready to attack the road "split crosshair" face, four- door fastback coupe proportions, muscular bodyside scallops featuring a striking A-line
across the doors and an all-new signature taillamp design that incorporates 164 illuminating LEDs to form its signature ?racetrack? graphic, the new Dodge Charger R/T delivers unmistakable character from blocks away.
The Dodge Charger R/T?s all-new interior cockpit is meant to be an enthusiast office with premium materials throughout. Transmitting the performance chassis? world-class feel of the road, the all-new 2011 Charger R/T features a new leather-wrapped thick- rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip. Crafted in world-class materials, Charger?s passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. At the center of the aluminum driver?s bezel is the state-of-the-art Uconnect® Touch, which integrates world-class infotainment and convenience technologies to keep passengers connected.
For maximum thrills and best-in-class power, the 2011 Dodge Charger R/T?s legendary 5.7-liter HEMI® V-8 engine with four-cylinder mode Fuel Saver Technology delivers 370 horsepower, world-class technology and fuel efficiency, an unforgettable throaty exhaust note and 0-60 mph performance in less than 6 seconds.
With its new second-generation E-segment rear-wheel drive (RWD) architecture, Dodge Charger R/T features world-class suspension-tunings with re-designed geometry making for a nimble, balanced chassis that will build the Charger?s legend as one of the best driving sedans in the world. In addition, Dodge Charger?s unibody packages material and structural design improvements, including dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush roll-framed doors with triple seals and acoustic wheel-well liners to absorb road noise and quiet the cabin to sound levels among the best in the E-segment.
The all-new 2011 Dodge Charger R/T with all-wheel-drive (AWD) features a re-thought stance and 19-inch wheels to make it much more appealing than ever before. The Charger R/T AWD features a segment-exclusive active transfer case and front-axle disconnect system to improve fuel economy by as much as 5 percent. When AWD is not needed, this innovative system automatically disconnects the front axle to maximize fuel economy.
The all-new 2011 Dodge Charger features more than 65 safety and security features, many of which are first time active safety systems and include adaptive-cruise control (ACC) with Forward Collision Warning (FCW), Blind-spot Monitoring (BSM) with Rear Cross Path (RCP) detection and ParkView® rear back-up camera with grid lines, all designed to provide the driver with added confidence while behind the wheel.
With more standard equipment than its direct standard full-size segment competitors, the 2011 Dodge Charger is well-equipped for the individual who is looking for standout
styling, efficient performance, precision handling, comfort and refinement at an extraordinary value.
The Manufacturer?s Suggested Retail Price (MSRP) for the 2011 Dodge Charger R/T is $30,170 (excluding an $825 destination charge).
The all-new 2011 Dodge Charger R/T is available in the United States in two models: Dodge Charger R/T and Dodge Charger R/T AWD. In addition, Dodge offers distinct lifestyle packages (R/T Plus, R/T Road & Track and R/T Max) designed to give Charger customers high-value content for their specific needs.
R/T Plus package ? For customers who want added curb appeal with interior comfort, convenience and technology features, this Dodge Charger R/T package includes 18-inch five-spoke chrome-clad aluminum wheels, P235/55R18 Michelin MXM4 all-season performance tires, premium leather seating, 12-way power front-passenger seat with 4-way power lumbar, heated/cooled cupholders, vehicle security alarm, LED-illuminated, front-row overhead lighting and LED- illuminated footwells. MSRP of the 2011 Dodge Charger R/T Plus is $32,995, while the Charger R/T Plus AWD is $35,145 (including $825 destination)
R/T Road & Track package ? Designed for hard-core enthusiasts who demand more performance and heritage from their Dodge Charger R/T, this package includes the feature of the R/T Plus package and adds a black honeycomb-style grille with matte back surround and heritage ?R/T? badge, rear differential with 3.06 axle ratio, performance front seats with suede insert, performance engine and transmission calibration, and high-speed engine controller. MSRP of the 2011 Dodge Charger R/T Road & Track is $33,995 (including $825 destination) For maximum performance, the available Super Track Pak adds unique performance-steering gear, high-performance brake linings, high-performance monotube shock absorbers, 20-inch Goodyear Eagle F1 Super Car three-season tires, larger front- and rear-stabilizer bars and three-mode ESC with ?full off? to the Charger R/T Road & Track package (Not available on Charger R/T AWD) R/T Max package ? For customers who want performance, state-of-the-art technology and maximum comfort and convenience features from their Dodge Charger R/T, this package includes the features of the R/T Plus package and adds Uconnect Touch 8.4N with Garmin® navigation, SIRIUS Travel Link, adaptive-cruise control (ACC) with Forward Collision Warning (FCW), Blind-spot Monitoring (BSM) with Rear Cross Path (RCP) detection, ParkSense® rear park assist, ParkView® rear back-up camera, Alpine® premium audio system with nine speakers and 506-watt 12-channel DSP amplifier for 7.1 Matrix surround sound, SmartBeam® headlamps, rain-sensing wipers, power-adjustable heated mirrors with memory and courtesy lamps, heated steering wheel with power tilt, telescoping and memory. MSRP of the 2011 Dodge Charger R/T Max is $35,995, while the Charger R/T Max AWD is $38,145 (including $825 destination)
Built at the Brampton Assembly plant in Brampton, Ont. (Canada), the 2011 Dodge Charger R/T is now available at Dodge dealerships nationwide.
2011 DODGE DURANGO R/T ? RAISES THE BAR WITH POWER AND PERFORMANCE-BIASED ENGINEERING AND WORLD-CLASS HANDLING
The all-new 2011 Dodge Durango is a driver?s SUV that delivers on-road performance and capability by combining handling characteristics with the flexibility of a three-row SUV. An independent suspension on all four corners combined with nearly 50/50 weight distribution and 25 percent stiffer platform transmits a solid driving feel that is usually found in much more expensive SUVs. Taking it to another level, Dodge is also offering a Durango R/T model for 2011 that is ready to be winded through the turns with unexpected driving dynamics.
This performance version features a unique suspension tuning, load-leveling rear shocks, performance steering for improved response, a tuned exhaust system, 20-inch wheels with all-season performance tires (also available are three-season high- performance tires for even greater grip and response), 20 mm lower ride height and a modern sports interior that holds you in your seat, all of which add another level of dynamic capability.
The legendary 5.7-liter HEMI V-8 engine with fuel-saver mode and variable-valve timing sits under the Durango R/T's hood. It delivers 360 horsepower (268 kW) and 390 lb.-ft. of torque (520 N?m) at 4,250 rpm. The HEMI assists in a best-in-class 7,400 lb. towing capability. The EPA fuel economy mpg (city/hwy) is 14/20 for the rear-wheel- drive model and 13/20 for the all-wheel-drive model, which includes a two-speed transfer case.
The Dodge Durango R/T's exterior features a unique fascia with fog lamps, a body-color grille surround with black texture and xenon high-intensity discharge (HID) headlamps. For a more monochromatic appearance, the R/T model also is equipped with a color- matched body kit, wheel lips, light bar and rear fascia with integrated dual chrome exhaust outlets. Additionally, the Durango R/T offers an exclusive ?Redline Red exterior paint color.
Durango R/T's modern interior includes digital suede seats for seven passengers and ?R/T? embroidered sport front seats with red stitching accents on seats; console lid and door trim armrests. The power driver seat features four-way lumbar adjustment. Owners will grip a leather wrap steering wheel and shift knob. Also, R/T owners will enjoy a 506-watt Alpine audio system with 10 speakers, including a subwoofer. Additional electronics include a 30 GB hard drive radio, remote start, power lift gate, Uconnect® with Voice Command and passive entry with push button start. Available
features include leather seats, Blind-spot Monitoring, adaptive cruise control, Forward Collision Warning and navigation.
Although the R/T package entices with performance bias styling and handling, the newest Durango maintains SUV capability with room for seven passengers and 84.5 cubic feet of cargo space.
Arriving in U.S. dealer showrooms in Spring 2011, the R/T model will appeal mainly to customers who have driven a performance sedan, but need the flexibility and functionality of a minivan and are looking for a vehicle with superior handling and agility. The R/T is where extreme versatility meets performance and attitude.
The 2011 Dodge Durango R/T model has a starting U.S. MSRP of $35,465 (excluding $850 destination). The R/T model is available in seven paint colors: Bright Silver Metallic Clear Coat, Blackberry Pearl Coat, Brilliant Black Crystal Clear Coat, Dark Charcoal Pearl Coat, Mineral Gray Metallic Clear Coat, Redline Red Pearl Coat and Stone White Clear Coat.
The 2011 Dodge Durango is built at the Jefferson North Assembly plant in Detroit.
2011 DODGE GRAND CARAVAN R/T ? BEST-IN-CLASS HORSEPOWER AND SIGNIFICANT SUSPENSION OVERHAUL DELIVER AN EXCEPTIONAL DRIVING EXPERIENCE WITH JUST THE RIGHT AMOUNT OF ATTITUDE
Dodge is giving the Grand Caravan an extra dose of mojo for 2011. The result is the Dodge Grand Caravan R/T - a minivan that delivers the driving dynamics of a performance sedan and a little bit of attitude. Affectionately known internally within the company as the ?man van,? the new 2011 Dodge Grand Caravan R/T throws down the gauntlet for a whole new level of cool transportation for families on the go.
At the heart of the 2011 Dodge Grand Caravan R/T is an all-new powertrain. The new 3.6-liter Pentastar V-6 engine is mated to a smooth-shifting six-speed automatic transaxle and delivers best-in-class horsepower (283 horsepower compared with 197 horsepower in the previous 3.8-liter V-6 engine) and more torque (260 lb.-ft. versus 230 lb.-ft.) without sacrificing fuel economy.
Uniquely designed both inside and out, the Dodge Grand Caravan R/T proves a driver doesn?t have to give up a spirited driving experience or their identity when they have a family.
The 2011 Dodge Grand Caravan R/T unique features include a ?dipped? body-color grille, body-color side moldings and exclusive 17-inch wheels.
The 2011 Grand Caravan also features a new driver-selectable fuel-economizer mode. Drivers can change the transaxle shift schedule with the flip of a switch to maximize their fuel economy. In addition, a 12 mm lower ride height, new premium, lower-rolling resistance tires, a new spoiler and reduced brake caliper and rear bearing drag all contribute to Dodge Grand Caravan?s class-leading aerodynamics and excellent fuel economy.
An all-new, exclusive to the R/T, all-black interior features exclusive perforated black leather seats with red stitching, leather-wrapped steering wheel and shift knob and a premium sound system with nine-speakers, a subwoofer and 506-watt amplifier. Add in a performance-tuned suspension and the weekend warrior runs will never be the same. With sleek, athletic styling, smart, cutting-edge entertainment features, flexible seating, cool storage options, the reliability of a 100,000-mile powertrain warranty and models that fit specific lifestyles, the new Dodge Grand Caravan moves families where they need to go in a way that makes the journey of life easier.
Arriving in U.S. dealer showrooms in the Spring of 2011, the R/T model will appeal mainly to customers who have driven a performance sedan, but need the flexibility and functionality of a minivan and are looking for a vehicle with superior handling and agility. The R/T is where extreme versatility meets performance and attitude.
The 2011 Dodge Grand Caravan R/T model has a starting U.S. MSRP of $30,595 (excluding $835 destination).
The R/T model is available in eight paint colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Brilliant Black Crystal Pearl Coat, Deep Cherry Red Crystal Pearl Coat, Deep Water Blue Pearl Coat, Stone White Clear Coat, Mango Tango Pearl Coat and Dark Charcoal Pearl Coat.
The 2011 Dodge Grand Caravan is built at the Windsor Assembly plant in Windsor, Ontario, Canada.
2011 DODGE JOURNEY R/T DELIVERS WORLD-CLASS INTERIOR, UTILITY AND PERFORMANCE
The 2011 Dodge Journey also is getting the Dodge R/T badge for 2011. To back it up, the Journey R/T features the powerful new Pentastar V-6 engine, a re-engineered suspension geometry, premium tires and redesigned steering system that gives drivers a better response and feel of the road.
The 2011 Dodge Journey R/T is designed for customers who want a sporty, stylish, versatile vehicle to meet their active lifestyle demands. Like the Grand Caravan R/T, the Journey R/T is powered by the new 283 horsepower 3.6-liter Pentastar V-6 engine
mated to a six-speed transmission. It is available with front- or all-wheel drive and can seat five or seven passengers. From behind the wheel, the 2011 Dodge Journey R/T feels nimble, composed and handles well in all driving and road conditions.
The Journey's interior is all new for 2011, and standard content on the R/T model includes a unique red and black cloth interior with six-way power driver seat with lumbar control, four-way power front passenger seat, three-zone automatic temperature control, leather-wrapped steering wheel and shifter knob with red accent stitching, remote start, 19-inch aluminum wheels with satin carbon finish, body-colored grille, body-colored door handles, fog lamps and ?R/T? badge.
In addition to the Journey's gorgeous new interior, the R/T also features the latest and greatest in vehicle connectivity and customization with the Chrysler Group?s new PowerNet electrical architecture. The R/T model features Uconnect Touch 8.4 CD/DVD/MP3/SIRIUS Satellite radio with six premium speakers with subwoofer and amplifier and Uconnect phone. With navigation, voice-command music selections and the ability to check fuel prices and weather, the all-new Uconnect Touch media center makes drivers feel like they have the world at their fingertips.
The 2011 Dodge Journey R/T front-wheel drive model has a starting U.S. MSRP of $28,995 (including $750 destination).
The 2011 Dodge Journey R/T all-wheel drive model has a starting U.S. MSRP of $30,695 (including $750 destination).
The 2011 Dodge Journey R/T is available in the following colors: Deep Cherry Red Crystal Pearl Coat, Bright Silver Metallic Clear Coat, White or Brilliant Black Crystal Pearl Coat.
NEW 2011 DODGE CHALLENGER R/T ? ICONIC STYLING NOW WITH UPGRADED PERFORMANCE HARDWARE FOR MAXIMUM PRECISION AND GRIP
The new 2011 Dodge Challenger R/T delivers more of what muscle-car enthusiasts want - improved handling with its new second-generation chassis architecture, the legendary HEMI® V-8 engine with transmission refinements and even more athletic styling ? all executed with quality and precision.
Performance handling requires maximum grip, and the new 2011 Dodge Challenger R/T features the new second-generation E-segment architecture with redesigned front- and rear-suspension geometries, premium suspension hardware and all-new electro- hydraulic power steering (EHPS) system for world-class ride and handling.
A more aggressive front- and rear-camber geometry improve, the all-new Dodge Challenger R/T?s road-holding capabilities. Set at -1.0 degrees in the front and -1.75
degrees in the rear, Dodge Challenger is set up for high-speed cornering with its tires leaning inboard at the top relative to the body. New larger diameter front- and rear- stabilizer bars keep the chassis nimble during cornering and make body lean a thing of the past.
For the performance enthusiast, the new 2011 Dodge Challenger R/T with its legendary 5.7-liter HEMI® V-8 engine delivers up to 376 horsepower (280 kW), 410 lb.-ft. of torque (556 N?m) and 25 highway mpg. When paired with the newly refined Tremec TR6060 six-speed manual transmission?s Track Pak, the 2011 Dodge Challenger R/T delivers smoother shifts, while delivering even more power through unique performance-tuned dual exhaust and under-floor mufflers with low-restriction bottle resonators. The result is 376 track-tearing horsepower that can accelerate the performance coupe from 0-60 mph in less than 6 seconds and a sinister exhaust growl for the cars left in its rear-view mirror.
The all-new 2011 Dodge Challenger R/T?s 5.7-liter HEMI engine with five-speed automatic transmission produces 372 horsepower (277 kW), 400 lb.-ft. of torque (542 N?m) and 25 highway mpg, plus its Fuel Saver Technology seamlessly transitions to high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is in demand. This optimizes fuel economy when full V-8 power is not required, without sacrificing vehicle performance or capability.
To match its unmistakable muscle-car styling, upgraded powertrain and improved handling capabilities, the new 2011 Dodge Challenger R/T features performance-driven exterior enhancements. At the front of the new Dodge Challenger?s wide stance is a restyled trapezoidal front air dam with a larger opening to cool the legendary HEMI V-8 engine. Providing additional downforce is a larger ?duck bill? front spoiler in black to match the coupe?s lower sill.
The interior equipment in the new 2011 Dodge Challenger R/T is significantly upgraded to give customers added style, convenience, value and best-in-class accommodations. Transmitting Challenger?s new precision steering and feel of the road is an all-new leather-wrapped thick-rimmed three-spoke Dodge steering wheel for better performance feel and grip. The new sport steering wheel features back-lit cruise, Electronic Vehicle Information Center (EVIC) and available Uconnect® Voice Command controls mounted on the front face, which makes it easier to see at night.
Dodge Challenger R/T?s trapezoidal race-inspired instrument panel now features a new four-bomb gauge cluster with chromed accent rings, sport-themed graphics and a new four-line display EVIC with trip and multimedia information from the Media Center radio.
To make long cruises more comfortable, the new 2011 Dodge Challenger R/T features redesigned seat structures with improved cushioning, more comfortable contours,
power lumbar and improved access to the rear seats. When equipped with leather, Dodge Challenger?s new Nappa leather seating surfaces provide a premium look and feel. Dodge Challenger R/T offers exceptional rear seating for a two-door coupe, achieving best-in-class rear head room (37.4 inches) and legroom (32.6 inches) compared with its competition. With class-exclusive seating for five, coupled with best-in-class cargo space (16.2 cu. ft.), the new 2011 Dodge Challenger is the segment?s best day-to-day pony-car choice, offering maximum comfort and functionality.
The U.S. MSRP for the 2011 Dodge Challenger R/T is $29,670 (excluding an $825 destination charge).
Built at the Brampton Assembly plant in Brampton, Ont. (Canada), the 2011 Dodge Challenger R/T is now available at Dodge dealerships nationwide.




    While Dodge hit the 2010 market with a complete re-design of every model they put out, 2011 promises to be just as exciting. Separating the well recognized Dodge brand from the Ram truck department, Dodge is now able to focus fully on it?s hot new line up of ramped up Chargers and Challengers, and Ram can turn it?s attention solely to it?s hefty trucks. If the Mercedes trademark unibody construction, rain brake support, and LED lights weren?t enough, Ram came out with an idea never before seen in trucks.  It?s called a Gear Select Option, and takes the power of the stick shift and puts it right at the customers fingertips -- literally. Without having to fumble with the clutch, especially when hauling heavy loads, the driver can now shift gears at the push of a button. Now, not only can automatic enthusiasts rejoice as they no longer have to turn to clumsy and uncomfortable to manual models to get the power they need, but those who swear by sticks will be dually impressed. While the technology alone is to be marveled at, the Gear Select option, for the first time offers drivers even more torque than a manual. Veering from the typical truck V8 engine, Ram uses an inline straight six cylinder engine to offer both more towing power, and better gas mileage. And with all this extra capacity, Ram figured it had better add some braking power. So now, all Ram trucks in 2011 will have integrated trailer brakes, eliminating the often unreliable add on versions, and an option of an integrated Jake brake in the case of massive loads. Yet those who are interested in testing just how much they can pull will not be disappointed either. Ram once again blows the competition out of the water with it?s new high output Cummins engine, built to pull a mighty 20,000 pounds.
    And while you may not need to pull everything behind the truck, you will certainly appreciate the improved gas mileage, reduced engine noise (60% quieter), and better handling that gave the Dodge Ram trucks their stellar reputation.



    While 0% financing is certainly attractive, it is more often than not, unavailable to anyone with less than perfect credit. Sadly, with the tightening of lending criteria required by most banks and the struggles to divert the economic downturn, most consumers find themselves in a highly unfavorable position -- with sky high financing rates and no way to pay off the loan sooner.
    Well, enter Cherry Creek Dodge, a Denver based auto dealership with some innovative ideas for it?s customers -- especially those with economic challenges. Not only does this dealership specialize in highly affordable, reliable auto sales, but also a financing program designed to maximize consumer power and minimize financing damage. Called Smart Payment Program, this payoff strategy sets the customer up on a 2 week payment cycle where credits to the loan are posted bi-monthly as oppose to only once a month as in typical auto loans. What does this save the average customer? Well, let?s consider a $27,000 loan with monthly payments just over $500 per month, and a term of 72 months. By using this effective approach, this loan could be shortened by one year, with over $1100 dollars saved! And the best part is that the customer has to do nothing more than sign up. Bimonthly payments are automatically deducted making saving money a breeze. Just another perk offered by your friends at Cherry Creek Dodge.


Just after Dodge split with Ram and introduced three new redesigned models in the Dodge Charger, Challenger and Chrysler 300 for 2011, they ramped up with another head turning upgrade. Moving from the  Chrysler Corp's current 3.6L Pentastar V6, Dodge Chargers, Challengers, and Chrysler 300?s will get a boost in fuel economy and enhanced drive quality thanks to the addition of an 8-speed automatic.

While the R/T and 300C models, will keep the current 5-speed auto-box -- as will the base model Charger, Chrysler is considering the add for all its V8-powered models in the future, which would replace the current 5-speed unit. Should things go well, Dodge might also upgrade the Jeep Grand Cherokee, and Durango with the new 8-speed.

    According to the video demo of the ZF 8-speed transmission, it can handle a massive 1000Nm of input torque (over 700lb-ft). Power aside, this whole new design has some significant benefits. Here are the basic specs (compared to it's predecessor 6speed transmission):
- 11% fuel savings
- no additional weight
- 8 speeds--improves acceleration
- 200ms shifts (improved from 350ms)
- brand new gear design with only 4 gear sets and only 5 shift elements (2 open per gear)
- handles more torque (up to 1000Nm/700lb-ft)
- same cost

What the driver will experience is essentially a gear ratio that tears off the line, but as speeds increase, selects a higher gear, to cut the rpms back down and reduce engine wear at higher speeds. Not only will this keep the engine humming quietly under normal driving conditions, but also allows the car a take off at any moment, by selecting the best gear instantaneously.

Look like a fun ride!